During my varied professional experiences, in start-ups, SMB, large groups and the public sector, I worked a lot. I innovated. I have learned. I was - and still am - on the move. In 2020, I wrote a book on how to innovate for SMB for the prestigious French publisher Eyrolles. And as a freelance, I work on how to quickly solve difficult problems in the field of innovation.
Based in Paris & mobile internationally, I travel as much as possible by bike. #bicyclelife
Innovation is movement. It helps you not to get stuck in your ways of thinking. Innovation is not mechanics and processes. It's the human. Innovation is not theory. It's the seamless experience. Innovation is not the biggest funding. It's frugality, creativity under constraint.
How do I make my innovation strategy a success, how do I get started, what budget do I need to allocate to it, with whom? So many questions that companies ask themselves when they want to innovate. With her book on innovation, Carole Stromboni, an expert in digital transformation and innovation for over 16 years, provides concrete and practical answers to the most operational aspects of an innovation approach.
Her objectives? To provide SMEs with the keys and tools to carry out their innovation strategy and to give a voice to those who have succeeded. A vital change of mindset for SMEs if they are not to disappear.
If they want to continue to compete with start-ups, ETIs and large groups, SMEs need to innovate by anticipating technological acceleration, changing their business model and investing in innovation.
Above all, they need to change their mindset:
● They no longer sell products but provide services and experiences;
● They no longer respond to needs but solve problems.
In her book, Carole Stromboni explains to SMEs that they are the best candidates for innovation because they have already developed their sales force, products, customers and financial resources. But they need to add an indispensable foundation today: communicating their mission, their vision, the why. Indeed, a vision that reconciles business with a positive impact on society more easily engages communities, especially the younger generations, who are looking for meaning in their professional careers.
Finally, a last piece of advice: SMEs must focus on transposition innovations: more energy and investment efficient, they are the "simplest" to imagine and implement and lend themselves very well to product innovations already in the DNA of most SMEs.
Carole Stromboni also interviewed 80 innovators to get their concrete and pragmatic testimonials illustrating the good practices and the failures to avoid.
Various French innovative companies are in the book: Passementerie Verrier Paris, Maddy Keynote, Coriolis Composites, Ubisoft, La Compagnie des Alpes, Daniel Grenin Transport, InovShop, Brewery Pietra, Veepee, NUMA and many more.
"90 per cent of efforts should not be about ideas, but about implementation and analyzing clients' responses to our innovation." Carole Stromboni
"Spending a lot of time in various and varied workshops is a mistake that many large companies make. SMEs do not have time to waste." Carole Stromboni
"Many innovations are, moreover, transposition innovations. We take a product or service in one area and duplicate it in another. This is not innovative in absolute terms, but relatively speaking, it is." Carole Stromboni
"As with elite sport, it looks "simple" when you just watch..." Carole Stromboni
"The solution is almost never a new application, rather the search for the seamless experience."." Carole Stromboni
Invite me as as speaker and I will tell you more.
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"Carole is one of those people who have strong humanistic convictions and who believe in progress through collaborative and innovative work while respecting our good old planet. She is clear and precise. I particularly enjoyed working with Carole."
"Carole is a professional dedicated to innovation and the common good and is one of those (rare) people who have chosen the meaning they wish to give to their lives and who know how to draw others into their energy."
"I had the honour of being able to work with Carole in a code-learning workshop for children with Sphero. Carole is the bearer of a unique, fair and ambitious strategic vision. I was struck by her humanistic approach, her exceptional listening skills and her great understanding of today's technological and sociological challenges."
"Faced with the injunction to innovate, how can one still find meaning and, above all, succeed? This is the equation that Carole Stromboni brilliantly solves in her book. The lines of force of innovation at a time of great acceleration are at last clearly traced: the human element, experience and frugality. Thanks to remarkable testimonials, such as Agnès Pannier-Runacher, who reinvented the Compagnie des Alpes, or Caroline Jeanteur, head of the Ubisoft Lab, the author sheds light on the path of entrepreneurs by exposing the methods. Carole tells us a story of innovation made of humility and human dough."